Over the last decade, consumers have become conscious of the environment and the general well-being of the flora and fauna. An attitude that reflects in not just their eating habits, but also in the personal-care products they use daily. As a consequence, the demand for environment-friendly and ethically made products has sky-rocketed across the world.
Using organic products is about making a fashion statement and have taken the consumers ‘coolness quotient’ to the next level, and business conglomerates have made a wise note of this. The markets are now being flooded with natural skin-care ranges, and organic has become the new unique selling proposition for skin-care products altogether. However, to stay upfront in the markets, these companies need the natural resource i.e. the plant-based ingredients, which has eventually led to an increase in the demand for the practice of organic farming.
Organic-based cosmetic products – rich in antioxidants, vitamins, and minerals – guarantee purity and high quality. For body and face products, vegetable oil has become key, given its high functional and active properties. For fragrance, essential oils, and for hair-products, Argan oil has come out as an excellent ingredient, because of its nourishing and emulsifying properties. Jojoba, Tulsi, Turmeric, Lemon, Aloe vera, and Neem have become an indispensable part of moisturisers, first aid creams and – lotions, sunscreen, soap, make-up, hair conditioners, and oils, for – bath, massage, and aromatherapy.
The consumer’s demand for highly sustainable and environment-friendly products has increased the manufacturing and sales of organic beauty products exponentially. Gone are the days when a mere product, a marketing exercise and, a basic plan used to work wonders for a company. Now, an empathetic relation with one’s consumers – their morals and values – need to be kept in mind before manufacturing, promoting, or selling any product whatsoever.
The ever increasing demand for organic has also made it an excellent prospect for farmers who are interested in sustainable farming. Given the fact that there is practically no shortage of willing buyers; the farmers can rely on organic farming as a strong long-term growth strategy. Avocados, blueberries, strawberries, grapes, grape seeds, and many other exotic fruits and vegetables are now available on our very own Indian terrains and most of them find willing buyers from the cosmetic industry.
Successful organic farming requires careful planning and management while using methods and inputs that avoid and minimize damage to the environment. If performed correctly, this method of farming allows improving plant health and immunity, managing pests and diseases without the use of inorganic chemicals. Eventually, a successful exercise will ensure a farmer to attain the required organic standards for their produce and a great profit!
Many organic farmers have developed unique and innovative methods of organic recycling and pest control in their crop production sequences. Moreover, organic farmers are using some of the latest technologies that science has to offer which include new seed varieties, innovative equipment, and biological pest control. With beauty brands realizing the power of farm-fresh ingredients, many farmers see organic farming as a viable alternative for the agricultural industry. The farmers are leading the charge by producing the needed ingredients, making their mark on this fast-growing niche market.
